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Onida case study 03
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Onida case study 04
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Onida case study 07
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Onida case study 08
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What are the factors that diluted Onida's brand equity?
The following factors have diluted Onida’s Brand Equity: Onida is proving to be a case study about “How to Mess up a wonderful brand “. As a marketer, the ownership of the brand should be with the Company and not the agency. But what is seen is that the brand managers ‘outsource’ the strategy to the ad-agency.
How is Onida doing in the Indian market?
Onida is having a very small share of this market. In the Indian market space, Brand loyalty is giving way to “value-for-price” contest. There is an intense competition on price. The companies are Companies focusing on product differentiation, value added offerings and exchange offers.
What are the internal management problems of Onida?
Internal management Problems: One of the main reasons for this is the fight between the brothers : Gulu and Sonu Mirchandani and their brother-in-law Vijay Mansukhani over the control of the Onida group. The fight has severely eroded the share of the brand and even the marketing of Onida.
What is the case study of the brand Onida?
Onida is proving to be a case study about “How to Mess up a wonderful brand “. As a marketer, the ownership of the brand should be with the Company and not the agency. But what is seen is that the brand managers ‘outsource’ the strategy to the ad-agency.
Last Update: Oct 2021
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This case study looks at what went wrong and what the company necessarily to.
It faced uncomfortable competition from Asian country rivals like videocon and onida, and multinationals like lg, samsung and philips.
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